Who would have thought that a simple idea I had over six months ago – an inkling of what the next big thing could be – would become so huge for me?! I certainly didn’t predict this!
The Sunday Times Style magazine reported that “Zoe Irwin has been at the forefront of the nail art comeback” and wrote about my love of the It bag inspiring my new nail art menu (http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article5747660.ece ). Top beauty writer Bethan Cole also featured my nail art in the Telegraph (http://www.telegraph.co.uk/fashion/beauty/4969143/Nail-art-that-comes-up-to-scratch.html ). Then it started to spiral and other glossies wanted to shoot my new designs.
It just goes to show how important it is to go with a hunch and a feeling, and not care what other salons are doing. I think we spend too much time worrying about competition, especially at the moment. When a salon down the road is quieter, it’s easy to rest on our laurels, or if it’s busier, lose sleep over it. The trick is to stand out from the crowd.
