
Holly Silius is a make-up artist with a difference. She has taken an incredibly creative concept and made it into a business. ASOS and Urban Outfitters have taken on her range of lashes and now her nail line will no doubt have the same huge success. Shimmer Twins – Treasure Lashes are so unique and current but Holly makes them sound so simple. When we met on a shoot, she reignited my passion for the new so much that I immediately picked up on a project to design hair accessories with the jeweller Maria Black that I had been procrastinating on. She’s the type of girl you meet and want to be her friend: she makes everything fun and possible. I asked Holly if I could take a peek into her make-up box and her head!


Above and left: sets from Holly’s nail line
Zoë Irwin: How did you become a make-up artist?
Holly Silius: I became a make-up artist primarily because of my love and flair for the arts, which I studied all the way through school and at A-level. I loved painting, making sculptures and the idea of art on the body and face, as well as it being active. I studied Art at college and pursued a degree in Special Effects Make-up at London College of Fashion. I then worked across film, TV and theatre but concentrated on fashion and music – that’s where most of the creativity is.

ZI: What led you to launch your own lashes range?
HS: I launched my lashes Shimmer Twins – Treasures Lashes because I’d made some lashes out of peacock feathers for a party I was going to and some for Jaime Winstone for a music video we were doing. After that I got lots of requests to make bespoke ones for friends going to festivals, parties and events. I then got to use them for a new American rapper called Kreayshawn for the cover of iD.


ZI: How did the lashes end up on the cover of i-D?
HS: I was booked to work with Kreayshawn for a possible cover shoot, so I whipped out the lashes and asked if they wanted to use them: Kreayshawn and the team loved them.
ZI: What was the hardest part of launching your own range?
HS: The business side of things: the organisation, the legalities, the paperwork, the packing, the constant emails and the never-ending complications! Basically the boring stuff – it’s not just about designing and getting the product out there. There is a whole other side that I didn’t even know existed, if I had known I may not have even started this whole thing but there’s no going back!
ZI: Where are they available to buy?
HS: You can buy them online at ASOS, Urban Outfitters, Claudia Pink Boutique and at Hula Nails on Brick Lane in East London. Hula Nails is also selling 150 pairs of the limited edition i-D multi-star lashes, too.
ZI: What’s your favourite pair of lashes?
HS: Oh God… maybe the Peacock – but that’s not even been perfected, let alone become available – or maybe the Twiggy or the Red Hearts. I don’t know: I love them all!
ZI: Can offer a few tips in applying lashes?
HS: I always apply a black line to the base of the lash line to stop a gap appearing from real lash line to fake lash line. Let the glue go tacky and apply with the eye looking down but not completely shut – the lash will settle and lie better.
ZI: What night-time pursuits do you enjoy?
HS: I love raving and dancing. I don’t do it as much now as I have to get up to answer emails from factories about eyelashes! I go to all sorts of places from East London warehouses and tranny drag parties to Dalston cul-de-sacs, The Box in Soho and Shoreditch House. The most fun party I went to recently was with some male ballerina friends to Dalston Superstore. I didn’t even know I was going to go out, let alone stay out – I had too much fun to even think about leaving! It was all about pink prosecco and ’80s grooves. My first time at The Box club was with a shoe designer friend, the Lucy in Disguise crew and Jaime Winstone. I don’t remember whipping my Addicted to Love-inspired ponytail around like a mentalist or losing all my belongings, but I’m told I had fun…
ZI: What kind of things you love to take snaps of?
HS: I have got so many images of shoots I’ve done and beautiful jewellery pieces I’ve seen, as well as graffiti, crazy nails, places I have visited and anything inspirational or obscure.
ZI: Who inspires you?
HS: The actor Divine, performance artist Leigh Bowery, Topolino magazine and the photographer David LaChapelle. Also my dreams – I wake up and sketch what I’ve dreamt!



ZI: Can you tell us your favourite products?
HS: I love…
- Shu Uemura Eyelash Curlers – for killer curl.
- Giorgio Armani Eyes to Kill Mascara – it’s black and super-thick.
- YSL Waterproof Eyeliners – pop it in the waterline for a weekend out and it won’t ever budge!
- Mac Contour Shade, especially bone beige – cheekbones without the dieting!
- Jemma Kidd Rose Gold Shimmer Cream – a super highlighter for youthfulness.
- Korres Petrol Kohl pencils: especially their blue mascara. It has the deepest pigment with moisture and depth in all their range
- REN Mattifying Moisturiser: it’s super flat, isn’t oily and feels very natural.
- Laura Mercier Secret Camouflage Concealer – there is never a blemish using this!
- Bobbi Brown Gel Eyeliner – it’s the easiest and slickest line.
- Giorgio Armani Luminous Silk Foundation – it gives the thinnest perfect coverage.
- Elizabeth Arden Good Morning Serum – the smoothest base and smells amazing.
- Elizabeth Arden 8 Hour Cream – makes dehydrated skin luscious
- Estée Lauder Skin Refining Cream – fills in flaws perfectly
- Bare Minerals Warmth CheekColour – a great contour colour for an ultra-natural look.
- Nude lip balm – great for preventing super-dry lips anytime.
- BIODERMA cleansers – they’re the best for tidying up lines and general clean ups.
