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| The revolutionaries |
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| Taking Trend Vision 2010’s
Haute Couture collection as their raw inspiration,
the 20-strong team embarked on an evolutionary
journey. Here, Eugene and Josh share the thought-processes
behind the shoot, creative collaborations, and
raising their game… |
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Tell us about the collection…
Josh
“When we first started talking about this collaboration,
we had just finished shooting the Trend Vision 2010
visuals and we had some clear and exciting ideas
about how we’d like to bring something of that
calibre to life. The Trends gave us a real framework
in understanding how we could best achieve that,
really.”
Eugene
“For me, we’ve done an evolution of what
we did for Trend Vision 2010 [Haute Couture] – it’s
about taking the looks and making them much stronger,
and also about mixing the Trend Vision references
at the same time, with one another. We took all the
categories and turned the volume up in a big way,
and then we started mixing. It was about experimentation,
mixing textures that probably wouldn’t usually
go together – creating big volume. And it was
about enjoying the medium of hair and getting into
it and really going for it…. “This was
our first joint venture with Wella Professionals
and we wanted to make a really strong statement.”
What was it like to work together on the project?
Josh
“For me – on a really fundamental level,
Eugene and I worked so well together, bringing styling
and colouring together.”
Eugene
“Josh and I work incredibly well together.
We understand each other – we have a very creative
relationship, and we’re also great friends.
I’m very lucky because I could have been working
with somebody very different to Josh – he’s
a breath of fresh air.”
What thrills you most about what you do?
Josh
“For me it’s the challenge of trying
to create something that hasn’t been created
before, in a different way… Also, we work
with some very demanding people in the fashion industry,
and somehow, if there wasn’t that sort of tension,
would you get to where you get creatively? I don’t
know the answer.”
Eugene
“I’ve never really worked with a colourist
before, photographically, so for me this is really
fresh, really new, and I personally find it really
inspiring. We just bounced ideas off each other.
I’d ask Josh a question ‘is it possible
to do this’ and he’d say ‘no, but
you can do this, and it will create this’.
And I was like ‘wow, great’. So I’m
learning, and I never want to stop learning. I always
want to grow.”
Creatively, how do you stay at the top of your
game?
Eugene
“You don’t stay on top of your game,
you just get better. You’re only as good as
your last piece of work – really. It’s
that simple. That’s what people see and that’s
what they judge you on, and base their opinions of
you on… For me, the fear of failure is a major
driving force – creatively, and personally.”
Josh
“Being willing to go for it. Not having the
boundaries that you have in normal life. You’re
willing to get on planes, you’re willing to
work until the job is done. Is does bite into your
life, massively. So you have to enjoy it. If you
don’t love it you can’t do it, because
you’re doing it all the time.”
Do you have a specific
hairdressing ‘style’?
Eugene
“Not at all. I think when you think like you
stop learning, you stop creating. I think it’s
really important to just be aware of everything and
try everything. And what I love about what I do is
that I just draw all elements from everywhere and
just work with everything. The minute you are specific
in one particular direction you become weak in another
area.”
Josh
“I think Eugene has summed it all up.”
Any advice for budding session stylists?
Eugene
“You have to be prepared to work really, really
hard. You need to do hair every day, and you need
to think about what you’re doing. You also
need to practice – that’s the really
important thing.”
Josh
“Education is probably the most important thing. Getting a real grounding
that taught me to colour hair in such a precise and measured way has given me
the ability to move forward and colour hair in an expressive way. But for me
education isn’t something that happened in my early life. My education
is coming with me throughout everything that I do – so be open to learning
new skills..”
And finally, your thoughts on the finished collection?
Josh
“The high point for me was creating what I
feel are iconic looks – form, volume, design
and colour worked completely hand in hand.”
Eugene
“I hope people love it – we tried our
best, I hope people enjoy it.” |
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