The trend
Fetish is in charge this A/W but it’s the colour and subtlety that keeps you on the right side of decency. Inject navy, bottle green and oxblood amongst matte-black to soften the S&M edges and keep it subtly subversive.
Labels we loved
Louis Vuitton
French maids and men in uniform, teddy bear fur and blindfolds, if the kink factor wasn’t already about to boil over, Kate Moss in skimpy hot pants was sure to do the trick. Shades of burgundy, mocha and bottle green keep this trend stylish not streetwalker.
Giles
High-necked leather tunic dresses showed a flash of dominatrix flirtation and touched on “the 19th century obsession with female hysteria but with something completely wild lurking beneath,” said designer Giles Deacon. Shot with emerald and mink shades, the collection also featured feathery textures and hairy coats.
Also seen at… Versace, Felder Felder
Catwalk colour
“You don’t have to wear fetish to the extreme,” says Leonardo Rizzo, Indola’s global ambassador. “Subtly integrate seductive elements into your look by opting for darker shades – it’s about translating the provocative look into something classier.”
You can steer your clients towards something a little softer and still pay homage to the biggest trend of the season using Indola Profession Color Style Mousse. It’s just the ticket for colouring clients’ hair the perfect chocolate shade – black can be too harsh on some complexions. For colour-shy clients, Indola Profession Intensive Tone-on-Tone semi-permanent means they can embark on new colour without the commitment. 
“The lush, deep and bold hues for A/W11 make it a season for power colours – black, chocolate and burgundy,” advises Leonardo. “To go for a commanding colour, semi-permanent is best as it gives you the chance to experiment and have the option to go back to your natural tone if you’re not too keen.” Dark hair that has been coloured can look dry, so Leonardo recommends applying a deep conditioning mask first for an intense health-injection and then finishing with serum once dry.
