A panel of beauty, business and hairdressing experts
solve your real-life business dilemmas
THE PANEL
Q How do smaller, independent salons get through a crisis or recession?
A Go back to a price structure! Get price point right from day one. For small independents it’s very difficult, so using PR is key – with exposure in the right light it can be affordable. It is not about a yes or no to discounts, it’s about public perception and if you become cheap, you’ll stay cheap. Do it in a clever way with drips of discounts.
To see Think Tank in action visit SALON SMART, the exciting business networking event from Creative HEAD. Click here for more details >
